Small Business Online Capability Questions

[jmjhokie]

These are some questions a performance car parts retailer asked:

Question 1: How could internal issue tracking benefit us?

ANSWER: It could help you track issues that you may be missing that are Pertinent to your business



Question 2: Currently we are paying for website monitoring, how critical is this?

ANSWER: Very, This is money well invested, down time could severely hurt Business as you may lose customers and reputation points if you are seen as unstable by your customer base.



Question 3: There are several social networking websites, do you think we should venture into more of them

ANSWER: Yes and no, your current marketing campaign is working well you should only enter another site if you think it will result in more sales than it will cost you to monitor one more site



Question 4: We deal with a lot of suppliers, what is too many?

ANSWER: Honestly I am not sure what “too many” is, but I have to say your wide selection is what draws many of us enthusiasts to you know



Question 5: We use stock photos on many of our parts, do you think this is hurting our business at all?

ANSWER: I would say not, we are all car guys here, I know what coilovers are going to look like, I don’t need to see the specific set. You have stock photos from all your suppliers, that is enough