Web analytics software helps you determine who is coming to your site, where they came from, and what they visit on your site. Since most websites are now the retail or advertising hub for most companies it is critical to know where the traffic is coming from and what aspects of the site they spend the most time on. This can assist the company in knowing if their advertising strategy is working, or if partnerships with other sources are paying off. Web analytics also offer a wide variety of analytic tools, that can show you instant traffic data, traffic data over most any period of time. The vendor will supply you some code to insert into your site to allow the software to start working.

Some of the analytics services offered by vendors are

-          Social site monitoring and reporting (how much your company is mentioned on twitter, facebook, youtube, etc.)

-          Ad management

-          Lead classification and management

-          Marketing effectiveness

-          Visitor recognition

-          And much more

Most vendors have a module based pricing strategy where every different service is purchased separately. Therefore the prices vary wildly, depending on your specific needs.